WE WERE ONCE FIENDS
NEW YORK CITY BASED WOMENSWEAR BRAND
Mindful of the nuances that exist in high-end design, WW1F takes cues from the understated elegance and ease of simplicity found in menswear. Incorporating high-end tailoring techniques with utilitarian sensibilities. Clean lines, exaggerated silhouettes and deliberate fits combined to decorate a gesture, not to be dated nor discarded by time.
ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS
ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.
BRAND IDENTITY, CONCEPT, EXECUTION: Evelien Nuijten
MUSIC: Biet - So Di Hymn
For 'WE WERE ONCE FIENDS' the work varies from flats, label design, editing, research, assistance on designing the collection, concepting and branding.
Footage from a photoshoot used to create new material that corresponds with the brands' vision and identity. The three videos are made to be used across 'WE WERE ONCE FIENDS' online channels.
VIDEO EDITING: Evelien Nuijten
MODEL: Paloma Faith
WORDS: Alabaster - Foals, Cy Twombly - Untitled(To Sappho), John Berger - On Absent Love
ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS
ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.
BRAND IDENTITY, CONCEPT, EXECUTION: Evelien Nuijten
MUSIC: Biet - So Di Hymn
1 Collaboration on bandana design
2 Bandana printed on silk twill
3 Blazer design assistance
4 Flats for blazer
5 Shirt placket design
6 Flats for jacket
7 Main label design
8 Label patch design proposition for jackets
9 Label design proposition for the outdoor products
ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS
ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.
BRAND IDENTITY, CONCEPT, EXECUTION: Evelien Nuijten
MUSIC: Biet - So Di Hymn
Footage from different moments put together to give an insight into the life behind the scenes. Made for the online channels of 'WE WERE ONCE FIENDS'.
VIDEO EDITING: Evelien Nuijten
FOOTAGE: WE WERE ONCE FIENDS, Evelien Nuijten
ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS
ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.
BRAND IDENTITY, CONCEPT, EXECUTION: Evelien Nuijten
MUSIC: Biet - So Di Hymn