WE WERE ONCE FIENDS
NEW YORK CITY BASED WOMENSWEAR BRAND

Mindful of the nuances that exist in high-end design, WW1F take cues from the understated elegance and ease of simplicity found in menswear. Incorporating high-end tailoring techniques with utilitarian sensibilities. Clean lines, exaggerated silhouettes and deliberate fits combine to decorate a gesture, not to be dated nor discarded by time. 

Footage from a photoshoot used to create new material that corresponds with the brands' vision and identity. The three videos are made to be used across WE WERE ONCE FIENDS' online channels. 

ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS

ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.


BRAND IDENTITY, CONCEPT, EXECUTION:   Evelien Nuijten
MUSIC:   Biet - So Di Hymn

VIDEO EDITING:   Evelien Nuijten
MODEL:   Paloma Faith
WORDS:   Alabaster - Foals, Cy Twombly - Untitled(To Sappho), John Berger - On Absent Love

ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS

ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.


BRAND IDENTITY, CONCEPT, EXECUTION:   Evelien Nuijten
MUSIC:   Biet - So Di Hymn

Footage from different moments put together to give an insight in the life behind the scenes.
Made for the online channels of 'WE WERE ONCE FIENDS'. 

ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS

ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.


BRAND IDENTITY, CONCEPT, EXECUTION:   Evelien Nuijten
MUSIC:   Biet - So Di Hymn

VIDEO EDITING:   Evelien Nuijten
FOOTAGE:   WE WERE ONCE FIENDS, Evelien Nuijten

ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS

ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.


BRAND IDENTITY, CONCEPT, EXECUTION:   Evelien Nuijten
MUSIC:   Biet - So Di Hymn

label

Label design made for 'WE WERE ONCE FIENDS',
to use on the outerwear products from the new collection. 

ARCANE
THE NIGHTHUB FOR CREATIVE ENDEAVORS

ARCANE is the nighthub for nocturnal creatives that stimulates a different way of looking and being. By meeting and working together in an inciting environment, participants develop personally, creatively and professionally. Together, we let the most beautiful things grow in the dark.


BRAND IDENTITY, CONCEPT, EXECUTION:   Evelien Nuijten
MUSIC:   Biet - So Di Hymn